It doesn't matter where your potential buyers are on the Web - checking the weather, catching up on news, sharing photos with friends, or engaging in any number of other online activities - we can put your business in front of people that we know are interested in what you offer.

BehaviorTarget identifies audience "segments" whose online behavior lets us know what type of products and services are on their radar - and we zero in on them with your sponsored links.

How Does It Work?
We call it BehaviorTarget because we identify "segments" of the audience whose online behavior, surfing patterns, and other indicators let us know what type of products and services are on their radar - and we zero in on them with your sponsored links.

For example, if a potential customer has visited the site of a mortgage broker during the last 30 days, we can show them your mortgage listing - even if they are currently visiting a Web site that has nothing to do with mortgages. That site could be anything from a dating site to a restaurant guide, but the listings we present will be about your mortgages - because we know that is something this user is interested in.

BehaviorTarget segments are consistent with the topics we offer under ContextTarget, so it's easy to extend your campaign. Topics have been defined to cover just about every area of interest you can find on the Web - and every product and service you might offer. Just as we match BehaviorTarget ads to segments of the audience, ContextTarget matches ads to the corresponding topics of content pages.

See where your ads will appear

What Will Your Ads Look Like?
BehaviorTarget listings are text-based sponsored links. Each ad consists of a title and a brief description of your site. Your site's URL is displayed, too.

Here's an example of what it looks like on a partner's content site within our network:

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